Our Impact in Palm Beach County: Arts, Culture and Science Education

This session will dive into the results of the recent arts education survey commissioned by the Cultural Council, presented by Surale Phillips, research and program evaluation consultant.

Featured Speaker: Surale Phillips, Decision Support Partners, Inc.

Writing Workshop

This workshop facilitated by Leslie Gray Streeter of The Palm Beach Post will explore best practices for writing a press release and creating online content, while also providing tips for editing and storytelling.

Featured Speaker: Leslie Gray Streeter, The Palm Beach Post

Developing the Ideal Board

This session led by the DeVos Institute will define the “rules of engagement” between effective staffs and boards, helping participants design a lean, focused and consistent approach to leverage every ounce of goodwill and resource offered on both sides. Ultimately, it will prepare participants to create a disciplined, sustained “culture of philanthropy” that involves each member of the organization.

Featured Speaker: Brett Egan, DeVos Institute

This session is generously sponsored by: Donald M. Ephraim Cultural Leadership Fund and Suzanne L. Niedland

Using Effective PR to Tell Your Story

To make a case for funding at any level, you must be able to tell your organization’s story. In this session, Ann Marie Sorrell, president of The Mosaic Group, will provide tips for organizing messages and customizing angles for specific audiences. Participants will be able to apply this knowledge, in real-time, by pitching to the following local arts media panel:

• Pedro Heizer, Boca Raton Tribune
• Paul Mueller, CBS12
• Mary Murray, Palm Beach Illustrated
• Jan Sjostrom, Palm Beach Daily News
• T. A. Walker, WPTV

Arts and Cultural Conversations: The Arts Within the PBCSD

This session will feature Palm Beach County Superintendent of Schools Dr. Donald Fennoy, as he discusses strategies for keeping the arts in your curriculum.

Featured Speaker: Dr. Donald Fennoy, School District of Palm Beach County

Public Speaking for Public Funding

Are you making presentations and not getting the results you need? Are you having a difficult time presenting your position to elected officials? Do you struggle crafting an impactful message?

If the answer is “YES!”, join Rita Craig, President of Top Tier Leadership for this highly interactive and content-rich session where you will learn tools and techniques to get the results you are looking for.

After Rita’s presentation, participate in a panel discussion with Senator Lori Berman; Executive Director of the Palm Beach County Legislative Delegation, Christine Shaw; and Deputy County Administrator, Todd Bonlarron.

Featured Speaker: Rita Craig, Top Tier Leadership

Cross-Sector Partnerships and Funding Opportunities

This session will feature a roundtable of private funders, including The Celia Lipton Farris and Victor W. Farris Foundation, Inc., Palm Health Foundation and the Community Foundation for Palm Beach and Martin Counties, for participants to explore partnerships and funding.

Panelists to be announced

Facebook Advertising

This workshop will dive deep into Facebook advertising, including best practices on targeting (demographic, interest, geography), content and scheduling for any budget. Don’t forget to bring your laptop!

Featured Speakers: Megan and Kent Berame, Ashby & Gabriel

Program Evaluation and Assessment

Location: Maltz Jupiter Theatre

*This event has been postponed. Please check back for new date.

This workshop provides a hands-on overview of program evaluation, where participants are asked to bring in their current evaluation and assessment models to be refined and developed.

Featured Speaker: Mark Howard, School District of Palm Beach County

Exploring the Artist/Attorney Relationship

In this workshop, local attorneys Phil DiComo and Leslie Adams will provide a primer on trademark and copyright laws in a way that informs and educates creative professionals.

Featured Speakers: Phil DiComo and Leslie Adams

The Essentials of Corporate Sponsorship – A New Approach

The landscape of corporate sponsorship has changed, and nonprofits need to change with it to maintain those partnerships and revenue. A key trend in philanthropy is the growth in sponsorship marketing dollars. Colleen Lockwood, an instructor with the Sanford Institute of Philanthropy at National Leadership Institute, will cover the fundamentals to achieve higher sponsor revenue in a new way. Focusing on these fundamentals, your nonprofit will better understand and be able to demonstrate brand activation, fulfillment and promised return on investment (ROI).

Featured Speaker: Colleen Lockwood, Women of Tomorrow

Cultural Responsive Strategies

Location: Norton Museum of Art
In this 1 1/2-hour workshop, Dr. Alisha Winn, an applied cultural anthropologist and consultant, will share how organizations can use cultural anthropology within their educational planning. Ericka Squire, manager of arts and cultural education at the Cultural Council, will explore specific cultural responsive strategies as they relate to program planning and curricula. This interactive workshop will help lay the groundwork for the creation or refining of art and cultural programming and curricula.

A guided tour by the Norton Museum of Art’s education team will close the workshop.

Creating Connection: Inspiring Affinity for Your Cultural Organization in Order to Motivate Support

In this two-hour presentation, Colleen Dilenschneider (chief market engagement officer at IMPACTS Research & Development) will share the behavioral science driving decisions to support, endorse and visit cultural organizations. Dilenschneider will focus on the elements and trends that go into informing a stellar reputation and satisfying experience along with the thoughts, motivations and behaviors of potential supporters in Palm Beach County and the surrounding region. This presentation will help lay the groundwork—or further secure it—for successful strategies for engaging people to support your cultural organization.

Featured Speaker: Colleen Dilenschneider, IMPACTS Research & Development

Two-Part Series: Writing an Effective Artist Statement / Demystifying the Art of Proposal Writing

Susan Caraballo will lead this two-part, hands-on workshop.

Session 1: Saturday, March 9
In the first session, participants will learn how to write an effective and persuasive artist statement (with different uses), and learn tips on giving an “elevator pitch” and using creative writing exercises as tools to describe their work. Participants should provide a digital version of their current statement and two printed copies for peer review.

Session 2: Saturday, March 23
The second session will combine writing exercises, discussions and a mock panel to provide perspective and experience in the grant writing and grantmaking process. Participants will be asked to fill out an artist’s mock fellowship application before the workshop and bring writing materials or a laptop.