Marketing Strategies and Planning

Featured Speaker: Dawn Frisby-Byers (Pennsylvania Humanities Council)

Every day, arts organizations are under pressure to produce more and do better with less resources. Success largely depends on the ability to translate your organization’s goals into a marketing strategy that drives results. To ensure optimal success, both your strategy and plan need to work together. Learn how to set realistic and achievable marketing goals that support organizational goals, how to construct the elements of a marketing plan, and how to execute a content marketing strategy during this session.

Main Session

Suggested for: marketing, PR, programming/events

Building New Diverse Audiences through Effective Practice

Featured Speaker: Dawn Frisby-Byers (Pennsylvania Humanities Council)

Demographic change is reshaping the make-up of communities across the U.S. and once tried-and-true marketing approaches are yielding diminishing returns. Arts organizations need to grapple with the reality of a more diverse population and position themselves to communicate with, and market effectively to, a more diverse population. This workshop will incorporate emerging new knowledge specific to audience building and consumer market research generated through the ongoing national Building Audiences for Sustainability initiatives supported by The Wallace Foundation.

Main Session

Suggested for: marketing, PR, executive, development, programming/events, creative professionals

Human Flourishing: Innovative Thinking in the Workplace

Featured Speaker: Dr. Matthew Lee (Harvard University)

Few would dispute that the arts play a crucial part in a life well-lived. Aesthetic experience is part of the story, but only part. There is so much more. It is good to remind ourselves of an expanded vision of the role of a musical composition, a painting, a poem, or the performance of a dance in the lives of all people. The arts can act as a bridge to connect disparate groups of people, while at the same time helping us to diagnose and remedy well-being deficits in our own organizations. But there are disparities in the extent to which the arts are utilized by different groups. Drawing on a wealth of interdisciplinary research, this session will envision a deeper role for cultural organizations in fostering a more inclusive experience of flourishing, or complete well-being, for all members of the community in Palm Beach County and beyond.

Main Session

Suggested for: board of directors, executive, development, programming/events, creative professionals

Human Flourishing: Practical Applications for Engaging Underserved Populations

Featured Speaker: Dr. Matthew Lee (Harvard University)

How might cultural organizations play a more central role in helping to promote flourishing, or complete well-being, for underserved populations? What steps can these organizations take to connect groups that otherwise have limited contact with each other? Using an appreciative inquiry process, this workshop will offer practical guidance on how to use research on flourishing and the science of behavior change to guide the daily work of cultural organizations.

This practical workshop will identify actionable steps within the arts and cultural community to promote human flourishing, especially for underserved populations. Attendance at both sessions is encouraged, but not required.

UpstART Workshop

Suggested for: board of directors, executive, development, programming/events, creative professionals

Using Storytelling in Your Brand Voice

Featured Speakers: Amy Bridger and Staci Sturrock (Ideabar)

Your brand is more than a logo and tagline. Your brand is a story that attracts an audience, connects with them emotionally and keeps them coming back for more. Before you can tell your brand story, you have to own that story, and know it inside and out. Led by two award-winning journalists-turned-marketers, this session is meant primarily for marketing, advertising and public relations professionals looking to crystallize the story of their organization’s brand—then flesh it out with an engaging personality, a distinct style and an unmistakable voice.

UpstART Workshop

Suggested for: marketing, PR, executive, development, programming/events, creative professionals

MASCHINE and What it Means to Be an Artist

Featured Speaker: Gabriel “Gato” Ferrer (Native Instruments)

This session will invite attendees to learn about the real-world applications of MASCHINE (music production and performance system developed by Native Instruments) and have the opportunity to hear about the vulnerabilities associated with music production (or art itself). Attendees can expect to interact with MASCHINE software and to participate in exercises that help create space in which a real discussion about experiences in creativity and being an artist can be explored.

UpstART Workshop

Suggested for: creative professionals

The Creative Process: Liberating Good Ideas

Featured Speaker: Craig McInnis (Craig McInnis Studios)

This session will explore McInnis’ favorite topic, the creative process, and discuss best practices for attendees to maximize their efforts. McInnis will offer tips for overcoming artist’s block, coming up with fresh ideas, and taking concepts from thumbnails, sketches and outlines to finished products.

UpstART Workshop

Suggested for: creative professionals

Strategic Planning: Your Roadmap to Mission Success

Featured Speaker: Gerry Czarnecki (National Leadership Institute, Deltennium Group)

Some of the most common complaints nonprofit executives share have to do with their boards. Whether it’s a lack of engagement or micromanaging daily operations, the struggles leaders face to keep a board balanced can be daunting. In this session, Czarnecki will explore ways to maximize a board member’s ability to contribute. He’ll share tools for conflict resolution and tactics to turn board members into the very best strategic assets.

UpstART Workshop

Suggested for: executive, development, programming/events, board of directors

Don’t Let Your Board Be Bored with Donor Relations

Featured Speaker: Lynne Wester

The dynamics of donor relationships are experiencing a revolution unlike any seen before. Donor relations are at the center of fundraising relationships. How do we work together with our boards, fellow teammates and other key stakeholders to show the value of donor retention through brilliant donor relations? This hands-on session will provide tangible takeaways and new thoughts about donor relations and board development and education. In this economic environment, competition for the gift has never been greater, making effective donor relations programs more important than ever.

Main Session

Suggested for: marketing, PR, executive, development, programming/events, board of directors

Using Influencer Marketing to Build Awareness and Crush Goals

Featured Speaker: Natalie Barreto (Push)

The new field of influencer marketing is quickly growing, and with the continuous crossover of public relations and social media, it’s critical to utilize the power of local and national influencers to tell your organization’s story. This two-hour session will discuss creative ways to engage with social media influencers–including personalized familiarization tours & experiences that garner the best social ambassadors and coverage, best practices, how to leverage personal touchpoints and more.

Main Session

Suggested for: marketing, PR

Martialing Resources: Planned Giving

Featured Speakers: Julia Chu and Alyssa Zebrowski (JPMorgan Chase & Co.)

Successful non-profit organizations are the results of well-organized, committed and engaged Boards. This session focuses on the board’s role in fundraising, along with cultivating and stewarding donors. Topics will include the need for development plans and policies and a review of common planned giving vehicles.

Main Session

Suggested for: marketing, PR, executive, development, programming/events, board of directors

Surveying Audiences with Purpose

Featured Speaker: Surale Phillips

This interactive workshop outlines six easy steps for designing audience or membership surveys. It covers how to ask the right questions so the answers provide data you can use and report correctly. This session is appropriate for anyone who is thinking about surveying audiences. Feel free to bring questions and examples for individual discussion.

UpstART Workshop

Suggested for: executive, marketing

Contingency Planning for Nonprofits

Featured Speaker: John Coates (PNC Bank)

It’s been more than 10 years since an economic recession, raising the likelihood that the next one may happen soon. There are certain things that nonprofit organizations can do to prepare for coming turbulence, from both an operational and investment standpoint. This session will discuss best practices to prepare well for the next crisis.

UpstART Workshop

Suggested for: finance, executive, development, board of directors