Institute for Cultural Advancement

Presented by

Cultural Council of Palm Beach County

Donald M. Ephraim Cultural Leadership Fund web gray

About the Institute for Cultural Advancement (ICA)

In 2018, the Cultural Council of Palm Beach County received a generous donation from the Donald M. Ephraim Family Foundation to support our mission to grow the arts and cultural sector. The donation funds planning, advocacy, community relations and a capacity-building program over the next five years and includes world-class training for cultural organizations and their leaders throughout Palm Beach County.

In that spirit of growth and community, the Cultural Council is proud to introduce the Institute for Cultural Advancement (ICA), a multi-tiered professional development program for cultural organizations, arts educators and creative professionals.

Fundraising for the Arts, Sciences and Humanities

Each program within the ICA focuses on one specific capacity-building goal per year, in addition to offering a series of topic-specific trend sessions, workshops and intensives designed for professionals working in the arts and cultural sector. For its inaugural focus, the ICA explores fundraising for the arts, sciences and humanities. From public funding sources and donor stewardship to writing grant proposals and storytelling, organizations and artists need funding to provide economic and tourism impact and contribute to education and quality of life.

Main sessions may be relevant to various organization staff, while UpstARTS sessions focus specifically on topics related to marketing, creative professionals and educators.

All sessions are held at the Cultural Council of Palm Beach County unless otherwise noted. Cost varies by session, and is based upon membership with the Cultural Council.

Questions? Contact us at institute@palmbeachculture.com.

 

January 8, 2019
9:00 am – 11:00 am

Main Sessions Main Sessions

Cross-Sector Partnerships and Funding Opportunities

This session will feature a roundtable of private funders, including The Celia Lipton Farris and Victor W. Farris Foundation, Inc., Palm Health Foundation and the Community Foundation for Palm Beach and Martin Counties, for participants to explore partnerships and funding.

Panelists to be announced


January 15, 2019
9:00 am – 11:00 am

UpstARTS: Marketing UpstARTS: Marketing

Facebook Advertising

Kent Berame and Megan Berame - Ashby & Gabriel

This workshop will dive deep into Facebook advertising, including best practices on targeting (demographic, interest, geography), content and scheduling for any budget. Don’t forget to bring your laptop!

Featured speakers: Megan and Kent Berame, co-founders of Ashby & Gabriel


January 18, 2019
10:30 am – 12:00 pm

UpstARTS: Educators UpstARTS: Educators

Program Evaluation and Assessment

Location: Maltz Jupiter Theatre
This workshop provides a hands-on overview of program evaluation, where participants are asked to bring in their current evaluation and assessment models to be refined and developed.


January 26, 2019
11:00 am – 12:30 pm

UpstARTS: Creative Professionals UpstARTS: Creative Professionals

Exploring the Artist/Attorney Relationship

Phil DiComo and Leslie Adams

In this workshop, local attorneys Phil DiComo and Leslie Adams will provide a primer on trademark and copyright laws in a way that informs and educates creative professionals.

Featured Speakers: Phil DiComo and Leslie Adams


February 11, 2019
12:00 pm – 1:30 pm

Main Sessions Main Sessions

The Essentials of Corporate Sponsorship – A New Approach

Colleen Lockwood

The landscape of corporate sponsorship has changed, and nonprofits need to change with it to maintain those partnerships and revenue. A key trend in philanthropy is the growth in sponsorship marketing dollars. Colleen Lockwood, an instructor with the Sanford Institute of Philanthropy at National Leadership Institute, will cover the fundamentals to achieve higher sponsor revenue in a new way. Focusing on these fundamentals, your nonprofit will better understand and be able to demonstrate brand activation, fulfillment and promised return on investment (ROI).

Featured Speaker: Colleen Lockwood, Women of Tomorrow


February 14, 2019
10:30 am – 12:00 pm

UpstARTS: Educators UpstARTS: Educators

Cultural Responsive Strategies

Location: Norton Museum of Art
An interactive workshop that explores cultural responsive strategies as it relates to program planning and curricula.


March 5, 2019
9:00 am – 11:00 am

Main Sessions Main Sessions

Creating Connection: Inspiring Affinity for Your Cultural Organization in Order to Motivate Support

Colleen Dilenschneider

In this two-hour presentation, Colleen Dilenschneider (chief market engagement officer at IMPACTS Research & Development) will share the behavioral science driving decisions to support, endorse and visit cultural organizations. Dilenschneider will focus on the elements and trends that go into informing a stellar reputation and satisfying experience along with the thoughts, motivations and behaviors of potential supporters in Palm Beach County and the surrounding region. This presentation will help lay the groundwork—or further secure it—for successful strategies for engaging people to support your cultural organization.

Featured Speaker: Colleen Dilenschneider, IMPACTS Research & Development


March 9, 2019 through March 23, 2019
1:00 pm – 5:00 pm

UpstARTS: Creative Professionals UpstARTS: Creative Professionals

Two-Part Series: Writing an Effective Artist Statement / Demystifying the Art of Proposal Writing

Susan Carabello will lead this two-part, hands-on workshop.

Session 1: Saturday, March 9
In the first session, participants will learn how to write an effective and persuasive artist statement (with different uses), and learn tips on giving an “elevator pitch” and using creative writing exercises as tools to describe their work. Participants should provide a digital version of their current statement and two printed copies for peer review.

Session 2: Saturday, March 23
The second session will combine writing exercises, discussions and a mock panel to provide perspective and experience in the grant writing and grantmaking process. Participants will be asked to fill out an artist’s mock fellowship application before the workshop and bring writing materials or a laptop.


April 2, 2019
9:00 am – 11:00 am

UpstARTS: Marketing UpstARTS: Marketing

MOSAIC (Month Of Shows, Art, Ideas and Culture)

MOSAIC - mural by Craig McInnis

The Cultural Council will present statistics from MOSAIC 2018 and help those organizations participating in MOSAIC 2019 with ideas and strategies for optimum engagement throughout the promotion.


April 15, 2019
10:00 am – 1:00 pm

Main Sessions Main Sessions

Major Donor Cultivation and Solicitation

Nicole Kidston

This session led by the DeVos Institute will explore the use of three essential fundraising “mechanisms”: annual giving, special events and targeted campaigns. Participants will discuss how best to develop the donor pipeline, from first encounter to major donor; define strategies to assess a donor’s ability and likeliness to give; consider the importance of matching prospects with the right project; and identify who should lead the solicitation and when.

Featured Speaker: Nicole Kidston, DeVos Institute

This session is generously sponsored by: Donald M. Ephraim Cultural Leadership Fund and Suzanne L. Niedland


May 15, 2019
10:30 am – 12:30 pm

UpstARTS: Educators UpstARTS: Educators

Cultural Collaborations: Creativity at Work

Location: Palm Beach Opera
For innovation to flourish, organizations must craft an environment that fosters creativity. This workshop seeks to bring together groups of people across disciplines to exchange knowledge, ideas and spark future partnerships.


August 7, 2019
9:00 am – 12:00 pm

UpstARTS: Marketing UpstARTS: Marketing

Advertising Marketplace

stock photo - media

Location: Palm Beach County Convention Center
During this special advertising forum, the Cultural Council of Palm Beach County will introduce their 2019/2020 co-op advertising packages. Organizations will have the opportunity to browse a variety of local and national media outlets, participate in breakout sessions with marketing peers, and learn about co-op and other special advertising opportunities.

The main sessions of the Institute for Cultural Advancement represent the program’s core mission—to provide professional development opportunities for cultural organizations, educators and creative professionals in Palm Beach County. The 2018-19 main sessions all tie to the program’s first-year theme—fundraising for the arts, sciences and humanities.

Cost
Members: Free
Non-Members: $35 per session | $100 for DeVos Institute sessions


January 8, 2019
9:00 am – 11:00 am

Main Sessions Main Sessions

Cross-Sector Partnerships and Funding Opportunities

This session will feature a roundtable of private funders, including The Celia Lipton Farris and Victor W. Farris Foundation, Inc., Palm Health Foundation and the Community Foundation for Palm Beach and Martin Counties, for participants to explore partnerships and funding.

Panelists to be announced


February 11, 2019
12:00 pm – 1:30 pm

Main Sessions Main Sessions

The Essentials of Corporate Sponsorship – A New Approach

Colleen Lockwood

The landscape of corporate sponsorship has changed, and nonprofits need to change with it to maintain those partnerships and revenue. A key trend in philanthropy is the growth in sponsorship marketing dollars. Colleen Lockwood, an instructor with the Sanford Institute of Philanthropy at National Leadership Institute, will cover the fundamentals to achieve higher sponsor revenue in a new way. Focusing on these fundamentals, your nonprofit will better understand and be able to demonstrate brand activation, fulfillment and promised return on investment (ROI).

Featured Speaker: Colleen Lockwood, Women of Tomorrow


March 5, 2019
9:00 am – 11:00 am

Main Sessions Main Sessions

Creating Connection: Inspiring Affinity for Your Cultural Organization in Order to Motivate Support

Colleen Dilenschneider

In this two-hour presentation, Colleen Dilenschneider (chief market engagement officer at IMPACTS Research & Development) will share the behavioral science driving decisions to support, endorse and visit cultural organizations. Dilenschneider will focus on the elements and trends that go into informing a stellar reputation and satisfying experience along with the thoughts, motivations and behaviors of potential supporters in Palm Beach County and the surrounding region. This presentation will help lay the groundwork—or further secure it—for successful strategies for engaging people to support your cultural organization.

Featured Speaker: Colleen Dilenschneider, IMPACTS Research & Development


April 15, 2019
10:00 am – 1:00 pm

Main Sessions Main Sessions

Major Donor Cultivation and Solicitation

Nicole Kidston

This session led by the DeVos Institute will explore the use of three essential fundraising “mechanisms”: annual giving, special events and targeted campaigns. Participants will discuss how best to develop the donor pipeline, from first encounter to major donor; define strategies to assess a donor’s ability and likeliness to give; consider the importance of matching prospects with the right project; and identify who should lead the solicitation and when.

Featured Speaker: Nicole Kidston, DeVos Institute

This session is generously sponsored by: Donald M. Ephraim Cultural Leadership Fund and Suzanne L. Niedland

A series of intensive, 2-hour workshops that include one-on-one training with industry professionals and subject matter experts.

Cost: Free to members and non-members


January 15, 2019
9:00 am – 11:00 am

UpstARTS: Marketing UpstARTS: Marketing

Facebook Advertising

Kent Berame and Megan Berame - Ashby & Gabriel

This workshop will dive deep into Facebook advertising, including best practices on targeting (demographic, interest, geography), content and scheduling for any budget. Don’t forget to bring your laptop!

Featured speakers: Megan and Kent Berame, co-founders of Ashby & Gabriel


April 2, 2019
9:00 am – 11:00 am

UpstARTS: Marketing UpstARTS: Marketing

MOSAIC (Month Of Shows, Art, Ideas and Culture)

MOSAIC - mural by Craig McInnis

The Cultural Council will present statistics from MOSAIC 2018 and help those organizations participating in MOSAIC 2019 with ideas and strategies for optimum engagement throughout the promotion.


August 7, 2019
9:00 am – 12:00 pm

UpstARTS: Marketing UpstARTS: Marketing

Advertising Marketplace

stock photo - media

Location: Palm Beach County Convention Center
During this special advertising forum, the Cultural Council of Palm Beach County will introduce their 2019/2020 co-op advertising packages. Organizations will have the opportunity to browse a variety of local and national media outlets, participate in breakout sessions with marketing peers, and learn about co-op and other special advertising opportunities.

A series of intensive, 2-hour workshops for part-time and professional artists (of all mediums) featuring seasoned experts.

Cost: Varies by session


January 26, 2019
11:00 am – 12:30 pm

UpstARTS: Creative Professionals UpstARTS: Creative Professionals

Exploring the Artist/Attorney Relationship

Phil DiComo and Leslie Adams

In this workshop, local attorneys Phil DiComo and Leslie Adams will provide a primer on trademark and copyright laws in a way that informs and educates creative professionals.

Featured Speakers: Phil DiComo and Leslie Adams


March 9, 2019 through March 23, 2019
1:00 pm – 5:00 pm

UpstARTS: Creative Professionals UpstARTS: Creative Professionals

Two-Part Series: Writing an Effective Artist Statement / Demystifying the Art of Proposal Writing

Susan Carabello will lead this two-part, hands-on workshop.

Session 1: Saturday, March 9
In the first session, participants will learn how to write an effective and persuasive artist statement (with different uses), and learn tips on giving an “elevator pitch” and using creative writing exercises as tools to describe their work. Participants should provide a digital version of their current statement and two printed copies for peer review.

Session 2: Saturday, March 23
The second session will combine writing exercises, discussions and a mock panel to provide perspective and experience in the grant writing and grantmaking process. Participants will be asked to fill out an artist’s mock fellowship application before the workshop and bring writing materials or a laptop.

A series of intensive workshops and discussions for arts educators working in Palm Beach County.

Cost: Free to members and non-members


January 18, 2019
10:30 am – 12:00 pm

UpstARTS: Educators UpstARTS: Educators

Program Evaluation and Assessment

Location: Maltz Jupiter Theatre
This workshop provides a hands-on overview of program evaluation, where participants are asked to bring in their current evaluation and assessment models to be refined and developed.


February 14, 2019
10:30 am – 12:00 pm

UpstARTS: Educators UpstARTS: Educators

Cultural Responsive Strategies

Location: Norton Museum of Art
An interactive workshop that explores cultural responsive strategies as it relates to program planning and curricula.


May 15, 2019
10:30 am – 12:30 pm

UpstARTS: Educators UpstARTS: Educators

Cultural Collaborations: Creativity at Work

Location: Palm Beach Opera
For innovation to flourish, organizations must craft an environment that fosters creativity. This workshop seeks to bring together groups of people across disciplines to exchange knowledge, ideas and spark future partnerships.


October 9, 2018
10:30 am – 12:00 pm

UpstARTS: Educators UpstARTS: Educators

Our Impact in Palm Beach County: Arts, Culture and Science Education

Surale Phillips

This session will dive into the results of the recent arts education survey commissioned by the Cultural Council, presented by Surale Phillips, research and program evaluation consultant.

Featured Speaker: Surale Phillips, Decision Support Partners, Inc.


October 16, 2018
9:00 am – 11:00 am

UpstARTS: Marketing UpstARTS: Marketing

Writing Workshop

Leslie Gray Streeter

This workshop facilitated by Leslie Gray Streeter of The Palm Beach Post will explore best practices for writing a press release and creating online content, while also providing tips for editing and storytelling.

Featured Speaker: Leslie Gray Streeter, The Palm Beach Post


October 23, 2018
2:00 pm – 5:00 pm

Main Sessions Main Sessions

Developing the Ideal Board

Brett Egan - DeVos Institute

This session led by the DeVos Institute will define the “rules of engagement” between effective staffs and boards, helping participants design a lean, focused and consistent approach to leverage every ounce of goodwill and resource offered on both sides. Ultimately, it will prepare participants to create a disciplined, sustained “culture of philanthropy” that involves each member of the organization.

Featured Speaker: Brett Egan, DeVos Institute

This session is generously sponsored by: Donald M. Ephraim Cultural Leadership Fund and Suzanne L. Niedland


November 6, 2018
9:00 am – 11:00 am

Main Sessions Main Sessions

Using Effective PR to Tell Your Story

Ann Marie Sorrell

To make a case for funding at any level, you must be able to tell your organization’s story. In this session, Ann Marie Sorrell, president of The Mosaic Group, will provide tips for organizing messages and customizing angles for specific audiences. Participants will be able to apply this knowledge, in real-time, by pitching to the following local arts media panel:

  • Pedro Heizer, Boca Raton Tribune
  • Paul Mueller, CBS12
  • Mary Murray, Palm Beach Illustrated
  • Jan Sjostrom, Palm Beach Daily News
  • T. A. Walker, WPTV

November 13, 2018
1:30 pm – 3:00 pm

UpstARTS: Educators UpstARTS: Educators

Arts and Cultural Conversations: The Arts Within the PBCSD

Donald Fennoy

This session will feature Palm Beach County Superintendent of Schools Dr. Donald Fennoy, as he discusses strategies for keeping the arts in your curriculum.

Featured Speaker: Dr. Donald Fennoy, School District of Palm Beach County


December 10, 2018
9:00 am – 11:00 am

Main Sessions Main Sessions

Public Speaking for Public Funding

Rita Craig

Are you making presentations and not getting the results you need? Are you having a difficult time presenting your position to elected officials? Do you struggle crafting an impactful message?

If the answer is “YES!”, join Rita Craig, President of Top Tier Leadership for this highly interactive and content-rich session where you will learn tools and techniques to get the results you are looking for.

After Rita’s presentation, participate in a panel discussion with Senator Lori Berman; Executive Director of the Palm Beach County Legislative Delegation, Christine Shaw; and Deputy County Administrator, Todd Bonlarron.

Featured Speaker: Rita Craig, Top Tier Leadership

Palm Beach County Arts Accelerator

Designed by the DeVos Institute of Arts Management at the University of Maryland, the Palm Beach County Arts Accelerator program is a year-long initiative driven by a single outcome—to optimize 10 institutions for new investment both from the public and private sectors. Focused on organizations that are preparing to undertake a major fundraising effort, the program supports their efforts to identify strengths, liabilities and needs within their campaigns. Participating organizations submitted applications and were selected in July 2018.

The Palm Beach County Arts Accelerator program is provided free of charge to these participating organizations, underwritten by two generous gifts, one from the Donald M. Ephraim Cultural Leadership Fund, and the second from Suzanne L. Niedland.

The following 10 organizations were selected as participants in the Palm Beach County Arts Accelerator with training beginning September 2018:

  • Ann Norton Sculpture Gardens
  • Boca Ballet Theatre
  • Boca Raton Museum of Art
  • Center for Creative Education
  • Historical Society of Palm Beach County
  • Loggerhead Marinelife Center
  • Loxahatchee River Historical Society, Inc.
  • Maltz Jupiter Theatre
  • South Florida Science Center and Aquarium
  • Young Singers of the Palm Beaches, Inc.

For more information on how to get your organization involved in future Palm Beach County Arts Accelerator programs, sign up for email announcements by visiting palmbeachculture.com/email.

Generously sponsored by:

Designed by:

DeVos Institute of Arts Management at the University of Maryland

Culture Builds Florida - Division of Cultural Affairs

Coffee and snacks provided by:
Common Grounds Coffee Shop