The Deep and the Shallow - Jim Abernethy(Lake Worth, January 24, 2014): The Cultural Council of Palm Beach County received the Bernays Award for its marketing and public relations campaign surrounding “The Deep and the Shallow: Photographers Exploring a Watery World” exhibition. The award was for a project by or on behalf of a non-profit organization.

The “Deep and the Shallow” campaign was deemed by the Gold Coast Public Relations Council to be the best campaign in South Florida at communicating the mission and reach of the Council in Palm Beach County, as well as the Council’s dedication to local artists through education, opportunities to exhibit, and marketing and public relations support. The awareness campaign consisted of collateral materials, news releases to local media, a catalog, exhibition, lecture series, magazine feature article and cover, all featuring the original photography of Palm Beach County artists, including the “Shark Whisperer” Jim Abernethy.

“The Cultural Council is honored to receive this prestigious award,” said Marilyn Bauer, director of marketing and government affairs for the council. ‘To be recognized for our work in support of local artists is very gratifying.”

The Gold Coast Public Relations Council is the largest independent organization of public relations, marketing and communications professionals in South Florida, with members coming from Miami-Dade, Broward, Palm Beach and Martin counties. The group awarded the Cultural Council the Bernays Award during its 10th annual awards program at the Boca Dunes Golf and Country Club in Boca Raton on January 24.

The award is named after Edward J. Bernays, considered the “father” of public relations.

The “Deep and the Shallow” exhibition of underwater photography was held from November 21 to January 18 at the Council’s main exhibition space and headquarters in the 1940 Streamline Moderne-style Robert M. Montgomery, Jr. landmark building at 601 Lake Avenue, in Lake Worth.