The Cultural Council of Palm Beach County has received an American Advertising Award (“ADDY”) from the American Advertising Federation of the Treasure Coast in the category of National Cross-Platform Integrated Consumer Advertising Campaign.
The Cultural Council received the ADDY for its 2015 Summer Campaign, “Head East for the Arts,” which included print, digital, billboard, radio, website, e-blasts, social media and collateral materials. This campaign encouraged Florida vacationers from out-of-county to visit The Palm Beaches and enjoy its rich cultural offerings. Through a website, HeadEastfortheArts.com, and an innovative “Culture Pass” discount program, the Cultural Council connected visitors directly with Palm Beach County hotels, providing a method to report on measurable room nights.
“The Cultural Council of Palm Beach County is honored to receive this award, which underscores our commitment to boosting cultural tourism to The Palm Beaches, Florida’s Cultural Capital®,” said Marilyn Bauer, director of marketing and government affairs at the Cultural Council.
With more than 200 arts and cultural organizations and 42,000 cultural experiences available to visitors and residents, Palm Beach County is a magnet for cultural tourists and a rich landscape of cultural activities for all. The Cultural Council of Palm Beach County produces marketing and advertising campaigns to support cultural tourism, benefitting the economy and job growth in the county
Photos available for download at: http://tinyurl.com/CulturalCouncilADDY.