Strategies for Selling Art Online


Eager to sell your artwork online? COVID-19 has forced many organizations and creative professionals to reconsider art sales strategies. Join panelists Janeen Mason, Trina Slade-Burks, and Petrina Easton for a focused 30-minute discussion about selling art virtually, followed by a lively Q&A session.

Topics include:

  • finding your market (what to sell and how),
  • social media and online sales platforms,
  • DIY vs. working with an online gallerist, and
  • tips for cultivating collectors.

Watch the recorded webinar above and click here to download the presentation.

About the presenters:

Petrina Easton Headshot Gallerist
Petrina Easton was born and raised in Trinidad & Tobago, West Indies the last island in the Caribbean chain among multicultural creative influences from steel pan music to Carnival. Petrina emigrated to Michigan and was exposed to a whole new realm of culture, art and drama teachers that influenced her creative skills. She was awarded honors in art during high school, subsequently attending the University of Miami and was awarded a Bachelor of Science in Communication with special emphasis in film, photography, art and graphic design with works shown in the Lowe Art Museum. Petrina focuses on mixed media art using acrylics, wood, photography, poetry and computer design to list a few, merging many creative skills in each piece of work.


Janeen Mason Headshot
Janeen Mason is a noted artist, curator, author, illustrator, speaker and arts advocate based on Florida’s Treasure Coast, where she has curated 35 exhibits since joining The Lighthouse ArtCenter in 2016. Janeen’s fine art has been featured in solo exhibits at galleries and museums throughout Florida and is part of the permanent collections at Florida Atlantic University and the University of Central Florida. Private collectors include S. Kent Rockwell, the late Burt Reynolds and Reba McIntire. Janeen has published sixteen children’s books that have garnered ten industry awards and won the affection and favor of booksellers, libraries, schools and families nationwide. Her latest book, Counting the Days, was published in June, 2019.


Trina Slade-Burks Headshot Institute for Cultural Advancement
Trina Slade-Burks comes from an artistic lineage. Her multimedia influences have included creative writing, visual arts, music and theatrical artistic art disciplines, which she incorporates into her works of painting, drawing and writing poetry. The process allows her to collaborate disciplines into a unique critical ensemble. A graduate of the Art Institute of Fort Lauderdale, Trina has exhibited at galleries, museums, and events for fifteen years. This includes the Cornell Museum at Old School Square, EG2 Gallery, Clay, Glass, Metal, Stone Gallery, Africa Now by AK and Collaboration: African Diaspora at the Armory Art Center.


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August 13, 2020
4:00 pm – 5:00 pm


Online registration is not currently available for this event. Please contact us at (561) 471-2901 for more information.