Featured Speakers: Amy Bridger and Staci Sturrock (Ideabar)
Your brand is more than a logo and tagline. Your brand is a story that attracts an audience, connects with them emotionally and keeps them coming back for more. Before you can tell your brand story, you have to own that story, and know it inside and out. Led by two award-winning journalists-turned-marketers, this session is meant primarily for marketing, advertising and public relations professionals looking to crystallize the story of their organization’s brand—then flesh it out with an engaging personality, a distinct style and an unmistakable voice.
About the presenters:
Amy Bridger, Founder + Managing Director, Ideabar. Amy founded Ideabar in 2012 for Cox Media Group. A modern storyteller with 20 years of experience spanning journalism, media and advertising, she is tenaciously curious. She created Ideabar in the fearless pursuit of relevant ways to tell powerful brand stories. She is passionate about new forms of storytelling, branding, media and advertising. She cultivates diverse talent, embracing mothers of young children in leadership roles and leading a team that is 40% minority and 65% female. She holds a B.A. in Creative Writing and M.A. of International Studies, but received her best education moving around the country as a child, working as a journalist for a decade and seeking collaborations with inspirational people.
Staci Sturrock, Art Director, Content + Ideation. As Ideabar’s resident wordsmith and ideator-in-chief, Staci brings writing experience and cultural expertise to each assignment. A former journalist, Staci has told stories that won national and international awards for changing minds and moving readers. She joined Ideabar in 2015 and firmly believes that everyone – from veteran waitress to wounded warrior – has a story worth telling.
Suggested for: marketing, PR, executive, development, programming/events, creative professionals