*This session has been cancelled.

Featured Speaker: Natalie Barreto (Push)

The new field of influencer marketing is quickly growing, and with the continuous crossover of public relations and social media, it’s critical to utilize the power of local and national influencers to tell your organization’s story. This two-hour session will discuss creative ways to engage with social media influencers–including personalized familiarization tours & experiences that garner the best social ambassadors and coverage, best practices, how to leverage personal touchpoints and more.

About the presenter: Natalie is a seasoned digital marketer and third-generation New Yorker, now based in Orlando, who’s been in the industry longer than she’d like to admit. It might surprise you to learn that for all her success in the digital realm, she started in the field of forensic psychology. Her solid understanding of how people think has allowed her to work with clients as varied as Nike, Alex and Ani, Pfizer, the Leukemia & Lymphoma Society and others. She’s also racked up awards and accolades from Google and other organizations along the way. She oversees all social media clients for the Orlando based agency, Push. Outside of the office, you’ll find her being the best football mom possible to her two boys.

Main Session

Suggested for: marketing, PR

Location