Using Effective PR to Tell Your Story

Ann Marie SorrellTo make a case for funding at any level, you must be able to tell your organization’s story. In this session, Ann Marie Sorrell, president of The Mosaic Group, will provide tips for organizing messages and customizing angles for specific audiences. Participants will be able to apply this knowledge, in real-time, by pitching to the following local arts media panel:

  • Pedro Heizer, Boca Raton Tribune
  • Paul Mueller, CBS12
  • Mary Murray, Palm Beach Illustrated
  • Jan Sjostrom, Palm Beach Daily News
  • T. A. Walker, WPTV

Featured Speaker: Ann Marie Sorrell, The Mosaic Group
Ann Marie Sorrell is the President & CEO of The Mosaic Group, an award-winning marketing, public relations, and events management firm serving clients throughout South Florida. Ann Marie oversees the day-to-day operations, serves as Project Manager for most of the firm’s projects, and has managed more than 200 campaigns and clients ranging from budgets of $10,000 to $200 million. Clients include AECOM, Cohen Brothers Realty Corporation, City of Fort Lauderdale Community Redevelopment Agency, Housing Authority of the City of Fort Lauderdale, City of West Palm Beach, Palm Beach Opera, and West Palm Beach Housing Authority to name a few.

She is also the Founder of MustAttend Events, Inc., an online events marketing and management software that offers deals on conferences, business, political, and charitable events.



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November 6, 2018
9:00 am – 11:00 am


Online registration is not currently available for this event. Please contact us at (561) 471-2901 for more information.