Featured Speaker: Gerald Klickstein (Author, “The Musician’s Way”)

To build sustainable income streams, today’s music makers need an array of entrepreneurial skills, few of which are taught in music schools. In this intensive workshop, arts entrepreneurship educator Gerald Klickstein will demystify the inner workings of the music profession and guide participants to build lasting careers as artists and professionals. First, attendees will articulate their artistic missions. Then, using the proven framework of “design thinking,” participants will devise authentic musical products and services that fit their missions and match community needs. Next, Klickstein will delve into financial, business and legal issues in music, distilling the core elements and enabling participants to handle the operational demands of the music profession. Attendees across all musical professions will depart with step-by-step action plans that may be used immediately to achieve short- and long-term goals.

About the presenter: Gerald Klickstein (@klickstein) works at the leading edge of arts entrepreneurship education. Author of celebrated book “The Musician’s Way” (Oxford) and publisher of MusiciansWay.com, he appears internationally at prominent institutions, where he translates contemporary research into practical actions for artists and arts organizations to thrive. In 2012, he founded the Music Entrepreneurship Center at the Peabody Conservatory in Baltimore, where he served as Director until 2016. Previously, from 1992-2012, he was a member of the artist-faculty of the University of North Carolina School of the Arts. An accomplished guitarist, he has appeared widely as a solo and collaborative performer.

UpstART Workshop

Suggested for: creative professionals

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