*This session has been cancelled.

Featured Speaker: Surale Phillips

This interactive workshop outlines six easy steps for designing audience or membership surveys. It covers how to ask the right questions so the answers provide data you can use and report correctly. This session is appropriate for anyone who is thinking about surveying audiences. Feel free to bring questions and examples for individual discussion.

About the presenter: Surale Phillips started her company in 2002 after 13 years of working in arts research with a national firm. As a research specialist, her work has supported collaborative audience development projects, market studies, feasibility studies, community cultural needs assessments and plans, program evaluation, strategic plans, and national field studies. Surale works independently on projects as well as with other consultants on teams. A regular presenter on the national circuit, her engagements include Americans for the Arts, National Arts Marketing Project, Midwest Council on Philanthropy, SouthArts, Convening Culture Florida, South Carolina Arts Commission, Pennsylvania Governor’s Arts Awards, Southeastern Council on Foundations, National Mainstreet Center, Midwest Council on Philanthropy, San Diego Commission on Cultural Affairs, and the American Folklore Society.

In addition to client work she has served on grant panels for the Montana Arts Council and the Tennessee Arts Commission and as research technical advisor for DanceUSA’s Engaging Dance Audiences. Surale Phillips has been on the Montana State Arts Council Cultural and Aesthetic Projects Grants Committee for five cycles and served as an adjudicator for the Tennessee Arts Commission Major Institutional Grants program.

UpstART Workshop

Suggested for: executive, marketing

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