SmARTBiz is a collaboration of PNC and the Cultural Council of Palm Beach County to address the need to increase awareness among businesses of the importance of arts and culture, as well as directly support cultural endeavors by building the capacity of our local cultural organizations.
Learn more about the SmARTBiz grant program.

Each year, the SmARTBiz Summit brings together leaders from cultural organizations and the business community to discuss the vibrancy of business and art relationships and how these partnerships are a driving economic force in our region today.

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Summit Schedule

Morning Session

9 a.m. | Opening Plenary Speaker

Ben Cameron

Program Director for the Arts, Doris Duke Charitable Foundation
Since 2006, Ben Cameron has been Program Director for the Arts at the Doris Duke Charitable Foundation in New York, NY, supervising a $14 million grants program focusing on organizations and artists in the theatre, contemporary dance, jazz and presenting fields. In 2012, the Foundation announced a special additional allocation to the arts of $50 million initiative designed primarily to serve individual artists, above and beyond the annual budget. This allocation, which also falls under Mr. Cameron’s supervision, supports three separate initiatives, including the Doris Duke Artists Awards program (which has announced 60 of an intended 100 recipients to date, each of whom will receive $275,000), the Doris Duke Impact Awards (20 of an intended 100 recipients announced to date, each designated to receive $80,000) and the Doris Duke Building Demand for the Arts Program, supporting partnerships between artists and organizations to build community and audience demand.
For more, visit www.ddcf.org.

9:45 a.m. | Educational Sessions:
CEO Roundtable I
Facilitator: Ben Cameron, Doris Duke Charitable Foundation

Development I – Planned Giving
Presenter: John Landry, Bethesda Hospital Foundation

Marketing I – Retail Merchandising
Presenter: Steve Pruitt, Black Retail Analysis and Blacks Consulting

Boot Camp for Small Emerging Organizations I – Board Development
Presenter: Jessica Cecere, Nonprofits First

9:45 a.m. – 12 p.m.
Artist Track – Strategic Planning Introduction / Time Management / Art Business Management
Presenter: Colleen Keegan, Creative Capital

11 a.m. | Educational Sessions:
CEO Roundtable II – What Keeps You Up at Night
Facilitator: Rena Blades, Cultural Council of Palm Beach County

Development II – Capital Campaigns
Presenter: Charlotte Pelton, Charlotte Pelton & Associates, Inc.

Marketing II – Social Media
Presenter: Ray Popp, Levatas

Boot Camp for Small Emerging Organizations II – Board Development, Financial Literacy
Presenter: Chauline Walker, PNC

12 p.m. | Networking Lunch / SmARTBiz Grant Announcements

Afternoon Session

12:45 – 3:45 p.m. | Audiences EverywhereTM Workshop – “Our Hibernation is Over!”

Matt Lehrman

Principal, Audience Avenue, LLC
Matt Lehrman, the principal of Audience Avenue, LLC, helps arts and cultural organizations pursue artistic relevance and achieve financial sustainability. His expertise is in revealing a non-profit’s options and opportunities when viewed from the audience-side of its mission statement. Matt’s blog, Audience Wanted, is published by ArtsJournal. Additionally, Matt presently serves as Interim Managing Director of Arizona Theatre Company, the only LORT Theatre that performs in two cities (Tucson and Phoenix). Previously, Matt served as founder and CEO of Alliance for Audience, and ShowUp.com, a pioneering statewide initiative in Arizona to activate public engagement in theatre, music, dance, art and cultural attractions.
For more, visit www.AudienceAvenue.com.

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