Bill Orlove (Florida Power & Light Company)
Naki Carter (Marketing Consultant)
Becky Peeling (Palm Beach Atlantic University)
An organization can be faced with a crisis at any time: a hurricane barrels toward South Florida; a high-level employee is involved in a scandal; the website crashes during a major gifts campaign. Crisis management is not a matter of if—it’s a matter of when. This session will explore the essentials of building a crisis communications plan—from forming a committee and communications chart to reputation management and more.
Bill Orlove, Manager of Public Affairs & Media Relations, Florida Power & Light Company
Bill is the manager of public affairs and media relations for Florida Power & Light Company. He also acts as a company spokesperson for power delivery, emergency and storm response issues. A former reporter and legislative aide, Bill worked in marketing and communications departments at Palm Beach County non-profits for 16 years before joining FPL. He is a member of the local chapter of the Public Relations Society of America and the Gold Coast Public Relations Council.
Naki Carter, Marketing Consultant (formerly marketing director for Palm Beach Zoo)
Naki Carter combines her knowledge of current communication practices with years of news and public relations experience to develop the right plans and messaging for clients to protect and build their reputations. Carter has nearly 20 years of experience as a former Emmy-winning producer for CNN, HLN, CBS, FOX News, and ABC. She has served as a crisis spokeswoman and communication consultant in high-profile national and international events to ensure critical messages are identified and delivered through appropriate vehicles for both internal and external audiences. She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization’s success navigating a crisis. A graduate of the University of West Georgia with a Bachelor of Arts degree in Mass Communications and a Minor in Public Relations, she is the founder & CEO of Cafe Naki Media.
Becky Peeling, Associate Vice President for University Relations & Marketing, Palm Beach Atlantic University
Becky Peeling is a veteran public relations professional who has lent her expertise to higher education, healthcare and non-profit organizations. Peeling is an accredited member of the Public Relations Society of America and holds its certification in Crisis Communication. She serves on the Crisis Management Team at Palm Beach Atlantic University where she works as the associate vice president for University Relations and Marketing. She managed university communications for 20 tropical storms or hurricanes in addition to other campus emergencies.
Suggested for: marketing, PR, executive, board of directors