Featured Speaker: Dawn Frisby-Byers (Pennsylvania Humanities Council)

Every day, arts organizations are under pressure to produce more and do better with less resources. Success largely depends on the ability to translate your organization’s goals into a marketing strategy that drives results. To ensure optimal success, both your strategy and plan need to work together. Learn how to set realistic and achievable marketing goals that support organizational goals, how to construct the elements of a marketing plan, and how to execute a content marketing strategy during this session.

About the presenter: Dawn Frisby-Byers is a marketing executive with extensive experience in brand development and management, strategic partnerships, and all aspects of traditional and digital marketing. She recently was named Senior Director of Content and Engagement for the Pennsylvania Humanities Council, overseeing programming and marketing for the state.

Main Session

Suggested for: marketing, PR, programming/events

Location