This workshop will dive deep into Facebook advertising, including best practices on targeting (demographic, interest, geography), content and scheduling for any budget. Don’t forget to bring your laptop!
Featured speakers: Megan and Kent Berame, co-founders of Ashby & Gabriel
Co-Founder / Director
Kent is an experienced digital marketer with a knack for shattering industry conversion rates and jump-starting sales for his clients. He has successfully launched ecommerce businesses and startups into the digital marketing space, including his previous role as the Marketing Director for Wanderer Bracelets. At Wanderer, he managed millions of dollars in digital ad spend and a team of a dozen creatives. He was personally invited to Facebook headquarters after Facebook completed a case study on the success of the company’s projects. Kent is also the VP of Families Over Orphanages, Inc. is a nonprofit organization which helps orphanages around the world place children into foster families locally instead of broken, institutional care. Kent’s Strengths Finder: Learner. Achiever. Individualization. Developer. Adaptability.
Co-Founder / Communications Strategist
Megan is the former Communications Director for the Everglades Trust, a political nonprofit focused on restoring America’s Everglades. She has generated thousands of leads in the political, nonprofit, and for-profit sectors and managed digital communications to hundreds of thousands of people through social media, email marketing, press relations and web content management. As part of her role with Ashby & Gabriel, Megan manages the agency’s relationship with a big data firm and helps brands create the messaging for their digital marketing strategies. Megan’s Strengths Finder: Strategic. Command. Individualization. Activator. Ideation.
Ashby & Gabriel is a results-driven digital marketing agency. We propel world-changing products, people, and organizations forward through innovative digital strategies. Collectively, our team has managed millions of dollars of ad spend across platforms including Facebook, Instagram, Google AdWords and display, Snapchat, LinkedIn, and more. Our workflow is structured to create quality and sustainable growth for the select clients we partner with.