Featured Speaker: Gerald Klickstein (Author, “The Musician’s Way”)

Join renowned arts entrepreneurship educator Gerald Klickstein for an interactive presentation to help organizations across all disciplines create high-impact, collaborative arts events to attract new audiences. Using the proven framework of “design thinking,” along with research from the National Endowment for the Arts and others, he helps organizations identify target audiences and define motivations and barriers to arts participation. Attendees will generate ideas to trigger motivations and overcome barriers; then map out ways to prototype, test, fund and scale up arts experiences suited to diverse audiences; and finally, review model events and examine audience-building resources from The Wallace Foundation and others. Attendees will depart with ideas, tools and best practices that can promptly be put to use.

About the presenter: Gerald Klickstein (@klickstein) works at the leading edge of arts entrepreneurship education. Author of celebrated book The Musician’s Way (Oxford) and publisher of MusiciansWay.com, he appears internationally at prominent institutions, where he translates contemporary research into practical actions for artists and arts organizations to thrive. In 2012, he founded the Music Entrepreneurship Center at the Peabody Conservatory in Baltimore, where he served as Director until 2016. Previously, from 1992-2012, he was a member of the artist-faculty of the University of North Carolina School of the Arts. An accomplished guitarist, he has appeared widely as a solo and collaborative performer.

Main Session

Suggested for: executive, development, programming/events, creative professionals

Location