Featured Speaker: Dawn Frisby-Byers (Pennsylvania Humanities Council)
Demographic change is reshaping the make-up of communities across the U.S. and once tried-and-true marketing approaches are yielding diminishing returns. Arts organizations need to grapple with the reality of a more diverse population and position themselves to communicate with, and market effectively to, a more diverse population. This workshop will incorporate emerging new knowledge specific to audience building and consumer market research generated through the ongoing national Building Audiences for Sustainability initiatives supported by The Wallace Foundation.
About the presenter: Dawn Frisby-Byers is a marketing executive with extensive experience in brand development and management, strategic partnerships, and all aspects of traditional and digital marketing. She recently was named Senior Director of Content and Engagement for the Pennsylvania Humanities Council, overseeing programming and marketing for the state.
Suggested for: marketing, PR, executive, development, programming/events, creative professionals