Creative Capital Workshop Logo

Core Weekend Workshop

A Crash Course in Self-management, Strategic Planning, Fundraising and Promotion

Workshop dates: November 20-22, 2015

Sponsored by:
JP Morgan Chase logo

About the workshop

The Core Weekend Workshop is the flagship program of Creative Capital’s Professional Development Program for artists. Described as a “crash course in self-management, strategic planning, fundraising and promotion,” the workshop utilizes lectures, peer critiques, one-on-one consultations, interactive exercises, handouts, and written assignments to introduce business skills to individual artists. The weekend begins with artists showing each other their work. Then presentations by the workshop leaders are followed by focused sessions in each of the topic areas. Participants are given a handbook and workbook as well as handouts on practical how-to information. This three-day workshop requires a fee of $300 for Cultural Council members; $350 for non-members. Payment is required upon acceptance into the program.

The workshop will be held at the Cultural Council’s headquarters located at 601 Lake Avenue, Lake Worth, Florida, and open to all artists who live or work in Palm Beach County.


Open to artists working in Palm Beach County in ALL disciplines and at all stages in their career are invited to apply. Applicants must be:

  • artists who create original work as their primary focus (versus interpreting or performing the work of others). For example, a composer could apply, but a musician who only performs the work of others could not.
  • working for at least THREE years as a professional artist
  • not currently in a degree-granting program
  • able to attend the entire three days — no exceptions

Participants will learn:

  • a personalized system for using strategic planning to increase career/life satisfaction, including goal setting and time management
  • strategies for balancing time and money
  • why and how to create a business plan, and how to use it
  • financial planning basics, including choosing financial partners, best practices for savings and retirement planning, options for reducing debt and acquiring property
  • the essentials for operating your art as a small, independently run business, including employment, contracts, negotiation, decision-making, budgeting, and cash flow
  • how to communicate about yourself and your work with clarity and confidence, in writing and in person
  • strategies for funding your work and revenue-generation, including improving your fundraising materials; working in partnership with venues, donors, and funders; building a base of individual contributors; and knowing the real cost of your work so you can communicate it to funders, presenters, and other partners
  • how to consider promoting your work as an integral, natural part of the creative process
  • best practices for artist websites, blogs, social media, and communications
  • how to identify and reach new audiences for your work

Participants will leave the workshop with:

  • a personalized plan of action based on your own goals for your art career
  • a cohort of peer artists in their community who can act as resources going forward
  • the PDP Strategic Planning Workbook, which includes exercises and evaluation processes towards your own personal goal setting and financial management
  • The PDP Handbook, an essential guide to promoting and funding your work

Testimony from a recent participant

I recently completed the Creative Capital Professional Development Program for artists hosted by the Louisiana Division of Arts. The benefits of this workshop reach far beyond “supporting the arts.” The workshop leaders present empirical data on artists and how their lives affect society, the economy, and themselves. The stereotypes of free-thinking, far-out, disorganized artists are dismissed. The intelligent, goal-oriented, commerce driven artist is empowered to stake his claim in the market. The Creative Capital leaders bring respect to what artists do. They taught me that poverty, suffering, and alienation are not an end result to the creative process. Artists do not have to be outcasts, misfits, with cultural relevancy only. We are key players in the economy and in politics. The workshop was a life-changing experience. I would not recommend this program for an artist who is looking for simple inspiration or guidance in a feel-good setting. The workshop is intense and geared towards radical change. It is meant to deconstruct and reconstruct your identity in a short time. The end result is an artist who takes his efforts seriously. Forget about lofty inspirational quotes. The program teaches concrete, systematic steps that equal financial success. Time management, strategic planning, and organization skills are explored. It is time for the artist and the perception of the artist to be elevated. It is time we start running our lives like what we do matters, how a business matters, how an organization matters, how academia matters. Our talents, creativity, passions, and emotional outreach, as engrossing as this all may be, should never overshadow our basic rights to live good, healthy, normal lives, with benefits, vacations, and financial and personal success like everyone else. Our creative process deserves the reward. These are the fundamental tenets that the Creative Capital Professional Development Program taught me. I see my role as an artist in a totally different light. Thank you to every person who made this transformation possible.
— Matthew Nolan, author, Louisiana Division of the Arts participant, LA

Selection Criteria

Up to twenty-four diverse artists will be selected who:

  • have a track record of ongoing artistic activity
  • have a clarity of artistic vision and purpose
  • are ready to move to a new phase of their artistic career
  • can significantly benefit from the workshop’s focus on goal-setting and skill-building in fundraising, marketing, and financial management
  • can significantly benefit from developing a new network of professional contacts
  • all applicants will be contacted directly. No phone calls please.

Learn more

PDP website:
PDP on the Creative Capital blog:


If you have questions, please contact:
Nichole Hickey, Manager of Artist Services —

About Creative Capital

Creative Capital is a national nonprofit organization dedicated to providing integrated financial and advisory support to artists pursuing adventurous projects in five disciplines: Emerging Fields, Film/Video, Literature, Performing Arts, and Visual Arts. Working in long-term partnership with artists, Creative Capital’s pioneering approach to support combines funding, counsel, and career development services to enable a project’s success and foster sustainable practices for its grantees. Since 1999, we have committed $30 million in financial and advisory support to 419 projects representing 529 artists, and our Professional Development Program has reached more than 8,000 artists in 375 communities. For more information, visit

About PDP

Creative Capital created the Professional Development Program (PDP) to share with a broad community of artists the tools and strategies for improved self-sufficiency and self-management that we initially developed for their grantees. Through workshops led by Creative Capital grantees and other arts professionals, PDP teaches artists about strategic planning, fundraising, verbal communication, promotion, and maximizing online capabilities to help them expand their skills and build more sustainable practices. Over the past 11 years, PDP has worked with more than 8,000 artists in 375 communities. Their new Online Learning Program extends our reach to even more artists through a series of topical webinars.

This workshop is sponsored in part by JP Morgan Chase

JPMorgan Chase strives to be a catalyst for meaningful, positive and sustainable change in high-need neighborhoods and communities across the globe. The firm aims to create Pathways to Opportunity – a holistic approach to ensure that individuals have access to the knowledge, skills, resources, and capital they need to secure their futures and compete in the global economy.