Artists are encouraged to join in on Tuesday, October 27 at 12 p.m. for a free, virtual presentation on how to market your art, hosted by Let’s Make Lemonade and the American Advertising Federation (AAF) of Greater Fort Lauderdale and The Palm Beaches.

Event Speakers:

Carolina Loch is an independent art curator and researcher of contemporary art. Graduated in Social Communication – Advertising, specialist in Communication and Culture – Interfaces and Master’s student of Language and Technology – Contemporary Aesthetics, she researches Art History since 2013, has been an independent curator since 2014 and coordinates the Curitiba International Biennial of Contemporary Art since 2015. In 2017, she won the Young Curators Awards with the exhibition “the museum is feminist” and “other hopes for the future.” Since 2019, she teaches Contemporary Art and Art and Technology in formal and informal institutions.

Jessica Ransom manages, curates, and installs exhibitions as the Artist Services Coordinator at the Cultural Council for Palm Beach County. She serves as the primary contact for professional visual artists in Palm Beach County and is a member of the Council’s Artist Resource Team. Jessica has held positions throughout the art industry as an art advisor and appraiser, developing clientele for a fine art handling firm, and managing the contemporary art space Culture Lab at CityPlace. Her experience includes advising private collectors on purchases, sales, and appraisals, overseeing both private and public art installations, and managing all aspects of art loans. Jessica received her master’s in the History of Art and the Art Market from Christie’s Education in New York City. She serves on the City of West Palm Beach Art in Public Places committee and is a board member of Impact the Palm Beaches.

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